Pinkfong lands on Indonesian TV with MentariTV

- Pinkfong's beloved programming acquired by MentariTV, the children's channel of Indonesia's largest media group

- Bebefinn makes national Free-to-Air TV debut in Indonesia, reaching millions of new viewers

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[SEOUL, Octoboer 17, 2024] - The Pinkfong Company, the global entertainment company behind the cultural phenomenon Baby Shark, today announced a content partnership with MentariTV, Indonesia's national private TV channel owned by Emtek, the country's largest media group. Starting from October, 2024, MentariTV will broadcast a range of The Pinkfong Company's beloved content featuring Pinkfong, Baby Shark, Hogi, and Bebefinn. This marks Bebefinn's first entry into the national free-to-air TV in Indonesia. 

The partnership includes nine series and two movies, totaling 870 minutes of content, which will be dubbed into Indonesian. Kids and families in Indonesia will be able to enjoy their favorite Pinkfong and Baby Shark content, as well as Bebefinn, Pinkfong's hit 3D animated sing-along series, on the TV screen in their homes.

"We are thrilled to collaborate with MentariTV to bring our beloved Pinkfong, Baby Shark, and Bebefinn content to children and families across Indonesia through free-to-air television," said Gemma Joo, Chief Business Officer at The Pinkfong Company. " Indonesia holds a special place in our hearts, as it was the birthplace of the Baby Shark phenomenon. We are excited to introduce Bebefinn to Indonesian audiences and hope it will captivate families just as Baby Shark has done.”

Well-known as child-friendly television station that consistently broadcasts various programs for young audience as early as toddler to children in Indonesia, MentariTV is really happy to be able to bring shows from The Pinkfong Company. “We are excited about this partnership and believe all programs produced by The Pinkfong Company contain educational values that are easily understood by children yet entertaining" explained Ms. Harsiwi Achmad, Director of SCM.

This partnership extends beyond Emtek's over-the-top (OTT) platforms to free-to-air TV channels, marking a milestone in Pinkfong's content distribution. Since 2022, Pinkfong's English-language content catalog has captivated Indonesian families on Vidio, Indonesia's largest OTT platform and Emtek subsidiary. The catalog includes hit series such as "Bebefinn" and "Pinkfong Wonderstar".

Bebefinn has already gained significant traction in Indonesia, the world's fourth most largest country in population with over 281 million people. Bebefinn's English YouTube channel has reached 1.3 billion views by viewers in Indonesia, while Bebefinn's Indonesian channel has reached approximately 280 million views.

This TV partnership follows The Pinkfong Company's licensing agreement with local agent Medialink last year, which has led to the introduction of various licensed products featuring Bebefinn IP in categories such as fashion, F&B, educational materials, and toys.