Press Releases

Baby Shark Swims to CES 2024 with its First Smart TV App on LG Smart TV

2024.01.09

- Featuring family-friendly songs and dances, ‘Baby Shark Kids World’ launches on LG Smart TVs in 184 countries 

 - Available in 7 languages, Baby Shark Kids World offers an exceptional content experience for audiences around the world, with new content updated every two weeks

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Pinkfong's Baby Shark makes its debut at CES 2024 with its first smart TV dedicated app on LG Smart TV.

The Pinkfong Company, the global entertainment company behind Baby Shark, announced today that the company introduces the 'Baby Shark World for Kids' on LG Smart TV at CES 2024.

‘Baby Shark World for Kids’ is Baby Shark’s first dedicated app for Smart TV and is available in 7 languages (Korean, English, Simplified Chinese, Japanese, Spanish, Portuguese and Indonesian) in 184 countries worldwide. Young viewers can enjoy their favorite Baby Shark content on a variety of topics, including learning phonics, cultivating healthy habits, singing and dancing to the rhythm, and enjoying cinema versions of movies. The app will be available on LG TVs running webOS 4.0 or higher, including LG OLED TV.

The Pinkfong Company will update new content every two weeks, providing an engaging content experience for kids and families around the world. In addition, an artificial intelligence (AI) content curation feature will be implemented by the end of 2024. To celebrate the launch of 'Baby Shark Kids World', the company is also running a seven-day free content promotion from January 10 to February 29 in all global regions where the service is available.

‘Baby Shark World for Kids', previously launched as a mobile app, has established itself as the ultimate app for kids and families with over 2 million cumulative downloads. In particular, it has proven its global popularity, with North American users accounting 50% of all app users and South American users growing 153% year-over-year.

"We are excited to bring our beloved 'Baby Shark World for Kids' app to LG Smart TV, giving fans and families the opportunity to enjoy their favorite content on the big screen," said The Pinkfong Company official. "Delivering our content through platforms like LG Smart TV is a great way to reach new audiences and expand our presence around the world. We will continue to look for creative ways to entertain and connect people around the world through our content."