Pinkfong’s “Baby Shark” Swims Into Spotify’s Billions Club

- Surpasses 1 billion streams on Spotify, marking a rare milestone for a character-driven global hit
- Averages around 400,000 daily Spotify streams worldwide, or nearly five plays every second

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[SEOUL, May 21, 2026] – The Pinkfong Company, the global entertainment company behind Baby Shark, today announced that “Baby Shark” has surpassed 1 billion streams on Spotify, joining the platform’s Billions Club and marking a major streaming milestone for the globally beloved song.

Spotify’s Billions Club recognizes songs that have surpassed 1 billion streams on the platform, a milestone reached by tracks from some of the world’s biggest recording artists, including Ed Sheeran, Bruno Mars, Coldplay, Taylor Swift, and BTS. For “Baby Shark,” the achievement stands out as a rare milestone for a character-driven global hit, underscoring the strength of Baby Shark as a global content franchise with lasting cultural relevance across markets, platforms and generations.

Over the past 12 months, “Baby Shark” generated 137 million streams, reached 23 million listeners and was added to playlists more than 1 million times on Spotify. On average, the song is streamed around 400,000 times per day worldwide, or nearly five times every second. The track’s latest listening data also reflects its broad global appeal, with top markets spanning North America, Europe, Latin America, Asia and Oceania, led by the U.S., the U.K., Australia and Canada.

“Baby Shark has grown from a viral sensation into a global cultural touchpoint, connecting with audiences across languages, markets and generations,” said Minseok Kim, CEO of The Pinkfong Company. “Reaching 1 billion streams on Spotify is a meaningful milestone that reflects the song’s lasting appeal and continued global listenership. We look forward to expanding Baby Shark through music, stories and experiences that bring joy to fans around the world.”

“Baby Shark hitting 1 billion streams on Spotify is another landmark milestone for this magical song,” said Shabs Jobanputra, Founder of Relentless Records. “We are very proud to be in partnership with Pinkfong and celebrate this moment.”

First released in 2015, “Baby Shark” became a global phenomenon with its catchy melody, playful choreography and universal family appeal. The song has since built a record-breaking legacy across platforms, becoming the most-viewed video in YouTube history with more than 16 billion views, charting for 20 weeks on the Billboard Hot 100, and earning RIAA Diamond certification (11x Platinum) and BRIT Certified 5x Platinum. Baby Shark has also expanded into a global franchise spanning animated series, films, consumer products, live shows, and digital experiences.