The Pinkfong Company to Spotlight New Baby Shark Partnerships at Licensing Expo 2026

- At Booth #F196, The Pinkfong Company will showcase the latest updates and licensing opportunities across Pinkfong, Baby Shark, Bebefinn, and SEALOOK
- Baby Shark continues to expand its global licensing program with new and upcoming partners

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[SEOUL, May 13, 2026] – The Pinkfong Company, the global entertainment company behind Baby Shark, today announced its participation in Licensing Expo 2026, the world’s largest licensing trade show, taking place May 19–21 at the Mandalay Bay Convention Center in Las Vegas. At Booth #F196, the company will showcase its expanding IP portfolio, including Pinkfong, Baby Shark, Bebefinn, and SEALOOK. Visitors can also learn more about the latest updates, future plans, and licensing opportunities across the company’s key properties.

This showcase reflects a continuation of The Pinkfong Company's broader strategy to extend its IP across content, consumer products, digital platforms, and offline experiences. The company’s flagship IP, Baby Shark, continues to expand its global reach, building on milestones including a 20-week run on Billboard’s Hot 100 and the recent Netflix launch of its new series, which ranked No. 1 on Netflix’s Top 10 Kids Shows chart in 11 countries. Bebefinn also continues to gain momentum, with its first feature film recently ranking No. 1 on Netflix’s Top 10 Kids Movies chart in the U.S. and Season 5 launching on YouTube with an expanded story world. SEALOOK has built a YouTube audience of more than 9 million subscribers and recently expanded its offline presence through a series of events in Taiwan.

As part of its Licensing Expo showcase, The Pinkfong Company will highlight a slate of Pinkfong Baby Shark licensing partnerships that expand the brand’s consumer products footprint across multiple lifestyle and play categories.

The new and upcoming Pinkfong Baby Shark consumer products lineup includes:

• tonies® will introduce a Pinkfong Baby Shark Tonie with an upbeat collection of playful tunes, launching first at Walmart in September 2026, followed by an omnichannel release in October 2026.
• Glo Pals, known for its light-up sensory toys, is expanding its Pinkfong Baby Shark lineup with light-up bath cubes, which launched in December 2025, and sensory jars set to launch later this year.
• ICON Sports Group, a Los Angeles-based sports licensing and product company, will introduce Pinkfong Baby Shark kids’ soccer and volleyballs later this year.
• Paddle Pals will bring Pinkfong Baby Shark to a new infant swim collection, including reusable swim diapers and arm floaties. The collection is expected to launch in Spring 2027.
• AVA Active, a premium activewear brand, will introduce a Pinkfong Baby Shark toddler activewear collection in Q3 2026, including an exclusive Mommy & Me offering.
• PartyWoo, a leading online balloon and party supplies brand, has launched Pinkfong Baby Shark party balloons on Amazon, expanding the brand’s presence in the party goods, birthday, and celebration category.

“Licensing Expo is a valuable opportunity for us to connect with partners and present the continued growth of our IP portfolio,” said Bin Jeong, CEO of Pinkfong USA. “From new Baby Shark consumer products partnerships to growing momentum across our wider range of IPs, we are focused on building strategic collaborations that connect content, consumer products, and offline experiences.”