The Pinkfong Company Expands Location-Based Entertainment Across Southeast Asia

- Includes a live musical in Thailand, experiential attractions in Singapore, and large-scale character events in Indonesia
- Continues to scale its location-based entertainment portfolio across Southeast Asia in 2026

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[SEOUL, February 19, 2026] – The Pinkfong Company, the global entertainment company behind Baby Shark, today announced the continued expansion of its location-based entertainment (LBE) business across Southeast Asia, strengthening its offline presence through live shows, immersive attractions, and family-focused experiences.

In recent years, The Pinkfong Company has grown its footprint across the region with a series of market-driven LBE initiatives, including live performances, pop-up activations, and interactive experiences for family audiences. Notably, a large-scale shopping mall tour in Indonesia last year drew five million visitors, underscoring the company’s ongoing focus on bringing its globally recognized IP into real-world experiences that resonate with local audiences.

In 2026, The Pinkfong Company will continue to expand its LBE initiatives across Southeast Asia with live and experiential offerings tailored to local markets. In Thailand, the company successfully staged the official live musical Baby Shark Live: The Hidden Treasure in January, marking a key milestone in the franchise’s live entertainment presence in the region.

In Singapore, the company is broadening its footprint with Baby Shark–themed experiential offerings, including a large-scale water park activation at Sentosa featuring inflatable attractions, sing-along sessions, and photo opportunities with Pinkfong and Baby Shark. The expansion also includes Singapore’s first Baby Shark Kids Café, a family-focused, space-based entertainment venue featuring multiple themed zones, including multimedia play areas, sand play areas, and play structures such as ball pits and jungle gyms.

In Indonesia, The Pinkfong Company will launch large-scale events simultaneously across major shopping malls, anchored by its largest-ever character meet-and-greet events in the market. The activation will feature a lineup of Pinkfong’s popular characters, engaging fans through immersive, in-person experiences.

“Southeast Asia continues to be a key growth market where families actively seek shared, real-world entertainment experiences,” said Gemma Joo, Chief Business Officer at The Pinkfong Company. “By adapting our location-based entertainment formats to local markets while maintaining global brand consistency, we’re building an offline business that allows us to engage fans across the region in meaningful and ongoing ways.”

The Pinkfong Company will continue to expand its Southeast Asia business through long-term partnerships and diversified LBE formats. The company will meet fans across the region through a wide range of live, interactive, and experiential touchpoints, further strengthening its global family entertainment ecosystem.