The Pinkfong Company and Hasbro Unveil Baby Shark x PEPPA PIG Collaboration

- Celebrating a decade of Baby Shark through a creative collaboration with Peppa Pig
- A holiday-season collaboration featuring a new mash-up track that brings together two of the world’s most beloved family entertainment stars

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[SEOUL, December 26, 2025] – The Pinkfong Company, the global entertainment company behind Baby Shark, today announced a special collaboration with PEPPA PIG, the world-renowned preschool franchise from leading games, IP and toy company Hasbro. Marking Baby Shark’s 10-year anniversary, the collaboration brings together two iconic family entertainment IPs that have connected with kids and families around the world for years.

The Baby Shark x PEPPA PIG collaboration launches globally on December 26, with the release of a special music track – “Baby Shark x Peppa Pig (Dance Remix)” – across major music streaming platforms, including Spotify, Apple Music, and Amazon Music. An animated music video will follow on December 29 on YouTube and major social platforms worldwide. The collaboration captures the joyful spirit of both brands through music and creativity. The special track blends PEPPA PIG’s iconic theme song with Baby Shark’s signature “doo-doo-doo,” taking families on a lively underwater adventure full of friendship, music, and fun.

“Throughout this year, we’ve celebrated Baby Shark’s 10-year anniversary through a range of creative collaborations around the world,” said Bin Jeong, CEO of Pinkfong USA. “Closing out the year with PEPPA PIG, a globally loved preschool brand, during the holiday season makes this collaboration especially meaningful, and we’re excited to share a fun, upbeat song that families can enjoy together.”

Building on a decade of love and support from families worldwide, The Pinkfong Company will continue to expand Baby Shark’s universe through new content, creative storytelling, and global initiatives for years to come.