Meet Minjee, the Newest Character in Bebefinn’s Expanding Universe

- Minjee’s episodes have surpassed 30 million views in three weeks, highlighting Bebefinn’s connection with families worldwide
- Exploring friendship and community as Bebefinn expands beyond family life into children’s first social experiences

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[SEOUL, October 20, 2025] – The Pinkfong Company, the global entertainment company behind Baby Shark, today announced that its hit family series Bebefinn has expanded its universe with the addition of “Minjee,” a new character that has garnered strong global viewership and audience engagement. Episodes featuring Minjee have collectively surpassed 30 million views on YouTube within just three weeks, underscoring the series’ growing global reach and resonance with family audiences.

Bebefinn has become one of the most popular family entertainment series worldwide, topping Netflix Kids charts in 11 countries including the U.S., and ranking in the Top 10 across 25 markets. The franchise continues to grow across platforms, surpassing 16 billion views and 30 million subscribers on YouTube to date, and achieving the YouTube Diamond Creator Award in just 14 months — the fastest among The Pinkfong Company’s channels.

Minjee, a lively and confident Korean character, made her first appearance as Bebefinn’s new next-door neighbor. With her love for K-pop, spicy food, and her warm family — a baseball player dad, a puppeteer mom, big sister Mina, and their golden retriever Mandoo — Minjee brings new energy and depth to the Bebefinn world. Her arrival broadens the show’s focus from everyday family moments to stories about friendship, community, and social development, offering children meaningful lessons that transcend cultures and borders.

“Minjee’s arrival marks an exciting new chapter in Bebefinn’s journey as a global family series,” said Bitna Kwon, Chief Strategy Officer at The Pinkfong Company. “We want every child, wherever they are, to see a bit of themselves in our stories and find joy in discovering the world together.”

The Pinkfong Company will continue expanding Bebefinn’s global footprint through new stories, music, and experiences that connect families both online and offline, celebrating the joy of learning and togetherness across generations and cultures.