Baby Shark Becomes First-Ever Kids’ Song to Earn BRIT Certified 5x Platinum

- A historic first for both K-pop and Kids’ song, achieving BRIT Certified 5× Platinum in the U.K.
- Global chart triumph – 20-week streak on Billboard Hot 100 and surpassing 1 billion streams on Spotify

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[SEOUL, August 11, 2025] – The Pinkfong Company, the global entertainment company behind Baby Shark, announced today that the worldwide phenomenon “Baby Shark” has been officially awarded BRIT Certified 5x Platinum by the British Phonographic Industry (BPI), marking an unprecedented achievement as the first-ever K-pop and kids’ song in history to earn this certification.

Awarded to singles that surpass 3 million units in the U.K.—including digital downloads and streaming equivalents—the BRIT Certified 5× Platinum honor is among the highest accolades in recorded music sales. With this achievement, Baby Shark joins the ranks of the U.K.’s all-time best-selling singles, standing alongside chart-topping hits from some of the world’s most iconic artists.

Since its release, Baby Shark has captivated global listeners with versions spanning classical, acoustic, hip-hop, and EDM. In January 2019, the single debuted at No. 32 on the Billboard Hot 100 and stayed on the chart for 20 consecutive weeks, while also peaking at No. 6 on the Official U.K. Singles Chart—the highest position ever achieved by a kids’ song.

The song’s remarkable journey includes multiple international accolades: BRIT certified 2x Platinum in 2020; RIAA Diamond certification (11x Platinum) in the U.S. same year; surpassing 1 billion streams on Spotify by 2023; Gold certification from France’s SNEP in 2024; and ranking as the most-streamed music video of all time in the U.K..

These milestones reaffirm Baby Shark as more than just a viral hit—it has become a cultural phenomenon and one of the most enduring global music IPs. As Baby Shark celebrates its 10-year anniversary this year, The Pinkfong Company launched a limited-edition liquid vinyl and will release a new music video in collaboration with the London Symphony Orchestra (LSO) later this year.

“Achieving BRIT Certified 5x Platinum is a reflection of Baby Shark’s lasting appeal and its ability to connect with fans across cultures and generations,” said Min-seok Kim, CEO of The Pinkfong Company. “We will continue creating songs and stories that bring people of all ages together through the joy of music.”