The Pinkfong Company Launches Exclusive Brand Store on LG ShopTime in the U.S.

- Exclusive position in ShopTime's Kids category with 20+ curated products
- Launch promotions offering up to 55% discounts through June 30

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[SEOUL, June 25, 2025] – The Pinkfong Company, the global entertainment company behind Baby Shark, has officially launched a dedicated Pinkfong Brand Store on ShopTime, a built-in commerce platform available on LG Smart TVs.

ShopTime is a commerce platform integrated into LG Smart TVs that allows users to shop seamlessly through video-based content. Available in the U.S., U.K. and more, ShopTime is recognized as a front-runner in the rapidly growing shoppable TV market.

Pinkfong Brand Store holds the exclusive position in ShopTime's Kids category, marking a major milestone for both companies. The newly opened store features over 20 fan-favorite products, including the Baby Shark Sing-Alongs Sound Book—which has sold over 1 million copies in the U.S.—as well as melody pads, nursery rhyme collections, plush toys, and educational items.

"ShopTime offers a seamless blend of streaming and commerce, providing a platform where users can conveniently access both content and products," said Bin Jeong, CEO of Pinkfong USA. "We're excited to bring the Pinkfong universe directly to living-room screens—making family entertainment and shopping more accessible than ever.”

Pinkfong Plus, which currently has over 7 million monthly active users, delivers educational content tailored to children’s developmental stages in a safe, ad-free environment. Originally a mobile app, Pinkfong Plus is now available for purchase on connected TVs via ShopTime—providing families with a more immersive, shared learning experience.

To mark the launch of Pinkfong merchandise and Pinkfong Plus on ShopTime, discounts of up to 55% are available through June 30, including:

• 5% off all Pinkfong merchandise available on ShopTime U.S.
• 54% off a 12-month subscription to Pinkfong Plus, the premium membership service offering unlimited access to over 30 play-and-learn apps.

The Pinkfong Company aims to expand its footprint in connected‑TV commerce—reinforcing its position as a global leader in children’s entertainment while pioneering new, family‑friendly retail experiences.